Webinar Replay

The Ease Imperative

Read Webinar Summary

What Easy-to-do-Business-With Companies Can Teach the Rest of Us.

Matt Dixon’s ground-breaking book, The Effortless Experience: Conquering the New Battleground for Customer Loyalty turned the world of customer experience on its ear by arguing that delight doesn’t pay and that what customers really want is a “low-effort” experience.

In this 30-minute webinar replay you will learn:

  • Why customer effort matters and how it’s measured
  • What low-effort customer experience looks like
  • Profiles of companies that are easy to do business with
  • How to alter the way you engage with your customers


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